Freddy Avila Rico
Frontend Developer
Building scalable eCommerce experiences with React, Next.js, TypeScript, and Shopify.
Based in Lima, Peru · Open to Remote Opportunities · Full-time / Part-time / Contract
Turning eCommerce complexity into clean, fast interfaces.
I'm a Frontend Developer based in Lima, Peru, specialized in eCommerce experiences, Shopify development, and modern React-based interfaces.
I work on high-performing landing pages, reusable UI components, CMS-driven pages, A/B testing experiments, and responsive web experiences that connect design, business goals, and clean technical execution.
With a background in Graphic Design, I bring a strong eye for detail, usability, visual consistency, and performance to every project I build.
Where I add the most value
High-Traffic eCommerce
Built for scale and speed under real-world load.
Shopify Theme Development
Custom themes tailored to brand and business needs.
Landing Pages
High-converting pages built for campaigns and launches.
CMS-Driven Pages
Flexible content structures editable by non-devs.
A/B Testing
Experiments that turn data into decisions.
Conversion-Focused UI
Interfaces designed to move users to action.
Technical SEO
Structured, crawlable, fast-indexing pages.
Performance Optimization
Core Web Vitals and load-time focused builds.
Responsive Design
Consistent experience across every device.
Backoffice Tools
Internal tools that make teams faster.
WordPress / WooCommerce
Flexible builds on established platforms.
Payment Integrations
Secure, seamless checkout experiences.
Tools I build with
Frontend
Shopify & eCommerce
Analytics & CRO
Backend & APIs
CMS & Backoffice
WordPress & Web Platforms
DevOps & Workflow
Design
Productivity
Where I've worked
Trafilea
Frontend Developer · Full-TimeBuilding scalable eCommerce experiences across Shopify-based brands, including landing pages, CMS-driven pages, A/B testing experiments, SEO implementations, analytics integrations, and frontend features.
Naked & Thriving
Part-Time Frontend / Shopify Developer · ContractWorked on Shopify theme features for a skincare eCommerce brand, contributing to reusable frontend components, cart-related features, promotional UI, product page improvements, and theme optimizations.
Casa Felix
Freelance Shopify DeveloperEstimated and implemented Shopify features independently, including theme customizations, frontend updates, layout adjustments, and Liquid development based on business needs.
Early Career — Graphic & Web Design
Graphic Designer / Web DesignerStarted my career creating visual layouts, advertising materials, landing pages, email templates, branding assets, and web design pieces for different companies and clients.
Let's build something together.
I'm open to remote frontend opportunities, eCommerce projects, Shopify development, and long-term collaborations.